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Cookie Policy

Last updated: December 4, 2025

This Cookie Policy explains how Pravvo Technologies Limited ("Pravvo", "we", "our", or "us") uses cookies and similar tracking technologies on our website (www.pravvo.com) and services. This policy should be read alongside our Privacy Policy and Terms of Service.

By continuing to browse or use our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences as explained below.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone, or other device) when you visit a website. They are widely used to make websites work efficiently, enhance user experience, and provide information to website owners.

Cookies typically contain:

A unique identifier for your browser or device
The name of the website that created the cookie
Expiration date (some cookies expire when you close your browser, while others persist)
The value or data stored by the cookie

2. How We Use Cookies

Pravvo uses cookies and similar technologies for the following purposes:

Authentication and Security: To log you into your account, maintain your session, and protect against unauthorized access and fraud.
Functionality: To remember your preferences, settings, and choices (such as language preferences or display settings).
Performance and Analytics: To understand how visitors interact with our website, identify technical issues, and improve our services.
User Experience: To provide personalized content and a smoother browsing experience.
Security Monitoring: To detect suspicious activity, prevent fraud, and protect our users and services.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and services. They cannot be disabled without severely affecting your ability to use Pravvo.

Authentication Cookies: Store your login session using secure JWT (JSON Web Tokens). These tokens expire after 15 minutes for access tokens and 30 days for refresh tokens.
Security Cookies: Help protect against cross-site request forgery (CSRF) attacks and other security threats.
Load Balancing: Ensure your requests are routed to the correct server for optimal performance.

Legal Basis: These cookies are necessary for the performance of our contract with you (Terms of Service) and our legitimate interest in providing a secure service.

3.2 Functionality Cookies

These cookies allow us to remember your preferences and provide enhanced features.

Preference Cookies: Remember your language preferences, timezone, and display settings.
Account Settings: Store your dashboard layout preferences and notification settings.
Form Auto-Fill: Remember information you've previously entered to save you time on subsequent visits.

Legal Basis: Your consent (which you can withdraw at any time) and our legitimate interest in improving user experience.

3.3 Performance and Analytics Cookies

These cookies help us understand how visitors use our website, which pages are most popular, and identify technical issues.

Google Analytics: We may use Google Analytics to collect anonymous information about website traffic, user behavior, and demographics. This data is aggregated and does not personally identify you.
Error Tracking: Logs technical errors and performance issues to help us improve the service.
Usage Metrics: Tracks which features are used most frequently to inform product development.

Data Collected: Page views, session duration, bounce rate, referring URLs, browser type, device type, and approximate geographic location (country/city level).

Legal Basis: Your consent and our legitimate interest in improving our services.

3.4 Marketing and Advertising Cookies

We may use cookies to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

Retargeting Pixels: May be used to show you relevant ads on other websites after you visit Pravvo.
Conversion Tracking: Helps us measure the success of marketing campaigns and understand which channels bring us customers.
Social Media Pixels: Facebook, LinkedIn, or Twitter pixels may be used to deliver targeted ads and measure campaign performance.

Legal Basis: Your consent, which you can withdraw at any time through your browser settings or our cookie preferences.

4. Third-Party Cookies

We may allow trusted third-party services to place cookies on your device. These third parties have their own privacy and cookie policies, which we encourage you to review.

Third-Party Services We Use:

Google Analytics: Website analytics and performance tracking. Privacy Policy: https://policies.google.com/privacy
Amazon Web Services (AWS): Cloud infrastructure and hosting. Privacy Policy: https://aws.amazon.com/privacy/
Finexer: Payment service provider for transaction processing. Privacy Policy: As per Finexer's terms
Social Media Platforms: Facebook, LinkedIn, Twitter (if you interact with social media widgets on our site)

We do not control these third-party cookies. Please refer to the respective third parties' websites for information about their cookies and how to manage them.

5. Cookie Duration

Cookies can be categorized by duration:

Session Cookies: Temporary cookies that expire when you close your browser. Used for authentication and session management.
Persistent Cookies: Remain on your device for a set period or until you delete them. Used for preferences, analytics, and marketing. Our persistent cookies typically last from 30 days to 2 years depending on their purpose.

6. Managing and Controlling Cookies

6.1 Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

View what cookies are stored and delete them individually or all at once
Block third-party cookies
Block all cookies from specific websites
Block all cookies
Delete all cookies when you close your browser

Here are links to cookie management instructions for popular browsers:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

6.2 Mobile Devices

For mobile devices, you can manage tracking and cookies through your device settings:

iOS: Settings → Privacy → Tracking (disable "Allow Apps to Request to Track")
Android: Settings → Google → Ads → Opt out of Ads Personalization

6.3 Analytics Opt-Out

To opt out of Google Analytics across all websites, install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

6.4 Impact of Disabling Cookies

Please note that disabling cookies may affect your ability to use certain features of our website and services:

You may not be able to stay logged into your account
You may need to re-enter your preferences each time you visit
Some features may not work correctly or at all
Your user experience may be degraded

Important: If you disable strictly necessary cookies, you will not be able to use our payment processing services.

7. Similar Technologies

In addition to cookies, we may use other similar tracking technologies:

7.1 Local Storage

We use browser local storage and session storage to store small amounts of data locally on your device. This is used for caching, performance optimization, and storing non-sensitive preferences. You can clear local storage through your browser's developer tools or privacy settings.

7.2 Web Beacons (Pixels)

Small transparent images embedded in web pages or emails that allow us to track whether you've viewed a page or opened an email. Used for analytics and email campaign tracking.

7.3 Device Fingerprinting

We may collect technical information about your device (browser type, screen resolution, operating system, installed fonts) to create a unique identifier for fraud prevention and security purposes. This helps us detect suspicious activity without using personally identifiable information.

8. Do Not Track (DNT) Signals

Some browsers support "Do Not Track" (DNT) signals. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but we respect your cookie preferences set through your browser or our cookie consent tools.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or best practices. We will notify you of material changes by:

Posting the updated policy on this page with a new "Last updated" date
Displaying a prominent notice on our website
Sending you an email notification (for significant changes)

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: support@pravvo.com
Address: Pravvo Technologies Limited, 20 Wenlock Road, London, N1 7GU, United Kingdom

For questions about our data protection practices, please refer to our Privacy Policy.

11. Your Rights

Under UK data protection law, you have rights regarding how your data is processed, including data collected through cookies. These rights include:

The right to access your personal data
The right to rectify inaccurate data
The right to erase your data
The right to restrict processing
The right to data portability
The right to object to processing
The right to withdraw consent at any time

To exercise these rights, please contact us at support@pravvo.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

By using our website and services, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein.